Kleine Flaschenpfandbeiträge braucht kaum jemand. In der Summe handelt es sich jedoch um immense Geldsummen, die in Supermärkten täglich in die Automaten fließen. Mit Unicef wandeln wir dieses Geld in eine unkomplizierte Spendenaktion, die einfach beim Einkaufen geschieht und die erreicht, die es wirklich brauchen.
Kunde: Unicef
Agentur: JVM/Alster
Aufgabe: Idee; Text
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